The text below is a guide on increasing bookings through email marketing in the salon business. The author suggests that segmenting the email list, using compelling subject lines, offering exclusive promotions, providing valuable content, including a clear call-to-action, and optimizing for mobile are some of the ways to achieve this goal. Additionally, the author offers her services as a developer and digital marketer and provides various contact options, including links to her social media accounts and a calendar to schedule a talk. The text ends with an offer to download a three-page guidebook.
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