The text is about a helpful video that provides ecommerce marketing professionals with valuable insights on how to create a top-notch shipping delay email. This video offers three key pillars for crafting an effective shipping delay email, including apologizing and informing customers of the delay, offering a solution to alleviate inconvenience, and following up with customers after the delay has been resolved. The goal is to manage customer expectations, show empathy, and offer solutions to keep customers happy. The text also includes information about Omnisend, an email and text marketing tool used by more than 80,000 e-commerce brands, and offers discount codes for their Standard or Pro plans. The video is 5 minutes and 26 seconds long and falls under the Science and Technology category.
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