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Email Marketing

What exactly is email marketing? Marketing for Beginners

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Declan O’Reilly Online Marketing

I’m glad you’re here, Declan O’Reilly Digital Marketing! This video I’ll go over one of the most efficient and powerful tools in the marketer’s arsenal: email marketing.

Email marketing is a digital marketing approach that involves sending promotional messages or newsletters to a targeted list of email subscribers. It’s an effective way to maintain relationships with your customers, create your brand’s recognition, and generate revenue for your business.

In this beginner’s manual, we’ll explore the essentials of email marketing, including the benefits of developing an email list, the steps you can create successful email campaignsand the best way to evaluate and analyse your performance in email marketing.

This article begins by talking about the different types of emails you can send, which include marketing emails, newsletters as well as automated sequences of emails. In addition, we’ll cover how important it is to create interesting subject lines and engaging messages that connect with your target audience.

In the next section, we’ll explore the various email marketing platforms and tools you can use to manage your email campaigns. We’ll cover well-known platforms such as Mailchimp, Constant Contact, and Aweber. We’ll also talk about how to segment your email list and customize your emails for better engagement and higher conversions.

Then, we’ll discuss the importance of monitoring and studying your email marketing performance, including open rate Click-through rates, open rates, as well as conversion rate. These statistics can help you improve your email marketing campaigns to achieve more effective results as well as a better ROI.

We’ll close by providing some top techniques and suggestions that will help you make the most value from your marketing email campaigns and help you avoid the spam filter, how you can optimize your email layout for mobile devices, and how you can test and tweak the email marketing campaigns you run to get maximum impact.

So whether you’re new to emails or trying to improve your existing campaigns this video is designed the perfect choice for all of you. Relax, unwind and explore the fascinating world of email marketing with us!

#emailmarketing


Video length:

2:10


Category:

Education


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